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A successful PR campaign requires more than just great ideas; it demands careful planning, strategic targeting, and relentless execution....

As a public relations professional with deep expertise in media relations, I know the secret to success is delivering a pitch or press...

If you’re a public relations practitioner and you’re not taking advantage of data to pitch media, you and your brand are missing out....

You develop a press release, send it out to a large media list and you garner huge amounts of coverage. You’re in the major dailies,...