BLOG

Publishers are facing a sharp decline in search traffic as AI increasingly answers questions without sending users to websites. As AI becomes the new front door to information, traditional SEO is breaking down. Visibility is no longer about clicks; it’s about authority, trust, and being referenced by AI systems before a search ever happens.

That’s a bold title and one that very few people would have predicted, but here we are. The last year has seen a shift from SEO (Search...

Influencers have traditionally focused on B2C (business-to-consumer)—they publicize products and services to consumers largely using...

The Washington Post has lost over 250,000 subscribers in the last week after deciding not to endorse a candidate in the presidential...

Last week marked the 40th anniversary of MuchMusic. It was a mythical place and a right of passage for most Canadians who grew up...

A successful PR campaign requires more than just great ideas; it demands careful planning, strategic targeting, and relentless execution....