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Influencers have traditionally focused on B2C (business-to-consumer)—they publicize products and services to consumers largely using...

The Washington Post has lost over 250,000 subscribers in the last week after deciding not to endorse a candidate in the presidential...

Last week marked the 40th anniversary of MuchMusic. It was a mythical place and a right of passage for most Canadians who grew up...

A successful PR campaign requires more than just great ideas; it demands careful planning, strategic targeting, and relentless execution....

As a public relations professional with deep expertise in media relations, I know the secret to success is delivering a pitch or press...

Artificial Intelligence (AI) has quickly moved from the fringes of science fiction into the core of our professional lives, causing both...