SERVICES
Communications Strategy
Strategy is Always at the Core
We develop plans that are precise in tactics and outcomes and help clients connect meaningfully with key stakeholders, decision-makers, the media, and the public. ​
Proven Success
We have a proven track record of developing strategic plans that raise awareness of executives and initiatives through a multi-channel approach. Our strategies are comprehensive and scalable. They include messaging that builds reputation among key audiences and inspires stakeholders to take action. Ultimately, our strategies enable you to amplify your brand and foster the relationships you want and need.
Media Relations
​Knowing the Media
We have deep, trusting relationships with reporters. Given Andrea’s experience as a journalist, we also have insights into what the media needs to tell an impactful story. As such, we are uniquely positioned to help you develop compelling stories that will grab the attention of top-tier media.
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Telling Your Story
We work with you to define your narrative so that it resonates with your audiences. Simultaneously, we identify and leverage emerging trends to position you at the forefront of important public conversations.
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Award-Winning Coverage
We have developed media relations campaigns for some of Canada’s leading brands, with consistent coverage in top-tier outlets across Canada and throughout the world. Andrea’s work has also won industry awards.
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Thought Leadership
​Amplifying Voices
We work with you to create thought leadership programs that carve out compelling narratives and position them as leading thinkers and prominent voices on important issues.
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We do this by positioning individuals – from executives to public figures – as experts through eye-catching content, social media activity, speaking opportunities, association relationship management, and media coverage.
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Out-of-the-Box
We create innovative and exciting opportunities that introduce your narrative to new audiences and enable you to tell your story in ways that inspire stakeholders to act.
Advocacy "PR for GR"
Organizations often need government support to secure funding, tackle important projects, and fulfill their vision and mandate. But they face stiff competition when it comes to making themselves or their issues a priority for policymakers.
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PR for GR is the first step of a successful advocacy effort. A strategic integrated communications plan builds an association’s reputation, raises support for its objectives, and makes it very difficult for policymakers to disregard your advocacy needs.
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We create traditional and social media campaigns that grab the government’s attention, engage and activate stakeholders, build support for your cause, and increase pressure on policymakers to act.
Branding / Narrative Development
A brand narrative helps companies and organizations connect with their audience, explain their value proposition, generate leads and increase sales. To be effective, however, the narrative needs to be authentic and meaningful to the target audience.
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We begin by identifying your audiences to better understand what impacts their decisions. We then craft a narrative that sets your brand apart and builds a meaningful connection, trust and buy-in.
Spokesperson & Media Training
Speaking publicly, whether to a crowd or a journalist, is a skill and art form. It’s an important opportunity to tell your story, yet few people embrace it with confidence. Delivering effective interviews and presentations can be daunting.
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We have helped some of Canada’s leading executives develop compelling communications narratives and related messaging for their various stakeholders. We empower spokespeople by providing them with the tools to feel more comfortable in the spotlight. This includes developing appropriate and engaging messaging tailored to different audiences.
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We also coach executives to prepare them for the tough questions ahead of important or contentious media interviews.
Crisis Planning & Communications
The most effective way to protect reputation following a crisis is based on how well a brand is prepared for it. Therefore, prevention, planning, and response must be a single strategy.
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Contingency Training
We work with clients before a crisis hits to discover vulnerabilities and prepare strategies and messaging that mitigate and address issues.
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When a Crisis Hits
Once a crisis hits, we work side-by-side with clients, even when they don’t have a plan in place, to respond to issues in real time. This includes creating and executing necessary responses and protocols and writing response messaging for media and stakeholders. The right responses can make the difference between sinking an organization further into crisis or salvaging reputation. Our goal is always to go one step further and to use a crisis as an impetus to build increased resiliency and trust.
Digital Communications & Social Media Management
Social media allows brands and their audiences to communicate directly with each other. We tell persuasive brand stories across relevant platforms to engage stakeholders while ensuring cohesive, on-brand digital touchpoints. We compile and post compelling content that communicates your brand’s persona and key messaging and instils brand loyalty.
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Helping businesses understand, engage and thrive on social media
We monitor and analyze your audience to better understand the platforms they use and the posts they engage with. We then develop strategic and relevant content for the right platforms to ensure you build long-lasting relationships with the stakeholders most important to you.
