Some of Our Clients
Our Previous Success
We have a trailblazing track record of PR success with our previous clients. Check out how we worked on a bespoke PR strategy and executed our plans to Amplify our clients voices and help them reach their business goals.
Hazelview Investments
Real Estate Investment firm
TAS
Impact Real Estate
Telus Health
Digital Health Technology
Recent Media Relations Successes
Recent Thought Leadership Campaigns
"PR for GR" Campaigns
Brand Narrative Examples
Recent "PR for GR" Campaigns
Client Hazelview Investments is a real estate investment firm that engaged with Amplify at the beginning of 2025 to significantly increase its media presence and share of voice after several years of underwhelming results with large international agencies. The Challenge Despite working with top global firms, Hazelview lacked consistent, high-impact media coverage and was not commanding its rightful position in conversations surrounding Canadian REITs and institutional real estate investing. The Work I developed and led an ongoing, integrated media and thought leadership strategy focused on: Proactive national media outreach Strategic commentary tied to market trends Executive thought leadership positioning Consistent relationship-building with top-tier financial and real estate journalists Sustained brand amplification within the Canadian REIT landscape Amplification Over 12 months, the strategy delivered measurable, market-leading results: 160 media placements 520+ million total unique media impressions Coverage secured in top-tier outlets including Bloomberg, BNN, Globe and Mail, Toronto Star, Toronto Life, Benefits Canada, Wealth Professional, Storeys, RENX, and more 125% increase in share of voice year-over-year The Result Hazelview re-emerged as a dominant voice in Canadian real estate investment, achieving sustained national visibility, stronger brand authority, and a significantly expanded media footprint.
Client TAS is a Toronto-based impact development company that uses real estate to deliver both purpose and profit. As a boutique developer, TAS faced a major challenge: low brand recognition in a crowded market. The Challenge Despite strong values and innovative projects, TAS lacked visibility among media, industry leaders, and the public which limited their ability to influence conversations around impact-driven real estate. The Work I designed and led a 12-month strategic communications plan focused on: Proactive and reactive media relations Thought leadership positioning Executive speaking opportunities Long-term brand amplification within the impact real estate space Amplification Over one year, the strategy delivered measurable, high-impact results: 110 media placements, including top-tier outlets such as CBC, Globe and Mail, National Post, Toronto Star, and more 28 million total unique media impressions Share of voice increased from 18% to 49% (among impact-focused real estate developers) 1,000% year-over-year increase in media coverage 25 speaking engagements secured for C-suite leadership The Result TAS transformed from a low-visibility developer into a recognized leader in impact real estate, with a strong media presence and a powerful platform to voice its mission.
Client TELUS Health is a leader in digital health technology in Canada. The company partnered with our team to communicate its latest innovations and strengthen its position in the rapidly evolving healthcare landscape. The Challenge TELUS Health, a digital health technology leader, expanded into new areas such as virtual care. It needed a coordinated communications strategy to clearly articulate its advancements, differentiate from competitors, and drive national visibility. The Work I collaborated closely with TELUS Health’s communications team to develop and execute a multi-channel communications strategy focused on: Strategic media relations surrounding major announcements National outreach tied to the company’s expansion into virtual care Executive speaking opportunities Integrated social media amplification Coordinated messaging across channels to maximize impact Amplication The campaign delivered strong national visibility and measurable digital growth: Multiple media placements across key Canadian outlets Coverage secured in top-tier outlets like The Globe and Mail, and Financial Post 3,000% spike in website traffic during the campaign period Increased awareness surrounding TELUS Health’s expansion into virtual care The Result TELUS Health successfully amplified its leadership in digital healthcare, generated significant national attention, and drove exceptional digital engagement during a pivotal growth phase.
Client Mark DeMontis is a leading accessibility strategist with over 15 years of experience advancing inclusion across industries. After losing his sight at 17, he went on to found Canadian Blind Hockey, creating opportunities for blind and partially sighted Canadians to play the sport at a national level. In 2024, Mark launched his consultancy to position accessibility not as compliance, but as a business driver, and sought to raise national awareness for his new venture. The Challenge While widely respected in advocacy circles, Mark needed to transition from nonprofit founder to nationally recognized accessibility strategist. The goal was to build a strong personal brand, elevate his authority in the corporate space, and position accessibility as a strategic advantage for organizations. The Work I developed and executed a comprehensive brand and media strategy focused on: Crafting a clear brand narrative positioning accessibility as business strategy Establishing Mark as a thought leader and industry expert Launching targeted national media campaigns Leveraging his NHL Community Leadership Award nomination to amplify visibility Building sustained media momentum around his consultancy launch Amplification Over 12 months, the strategy delivered exceptional national reach: 289 article placements 1.1 billion total audience reach (according to Meltwater) Recognition in the House of Commons, receiving a standing ovation from all parties The Result Mark successfully transitioned into a nationally recognized accessibility strategist, significantly expanding his platform and positioning accessibility as a core driver of business performance across Canada.
Client Danone, one of the world’s leading food and beverage companies, was preparing to launch its plant-based product, NextMilk, in the Canadian market. The Challenge As a new entrant in a competitive plant-based category, NextMilk needed to clearly communicate a key differentiator: it not only offered a vegan alternative, but tasted and performed like real dairy milk. The challenge was to overcome consumer skepticism and demonstrate this claim in a credible, engaging, and highly visible way. The Work I developed and executed an integrated product launch strategy focused on: Built a multi-channel campaign across social media, traditional media, and experiential marketing Produced and executed a media and influencer event using a kitchen-style photo set, allowing attendees to experience the product firsthand, create content, and engage directly with Danone representatives Distributed NextMilk-branded glassware to influencers to encourage authentic, at-home content creation Launched a pop-up activation at a Toronto vegan festival, enabling consumers to sample the product in a high-intent environment The Amplification The campaign generated strong national awareness and reinforced the product’s core message: 100+ social media posts using #nextmilk 37 earned media placements across Canada Consistent messaging across all coverage emphasizing that NextMilk tastes and performs like real dairy milk The Result NextMilk successfully entered the Canadian market with strong visibility and clear consumer understanding, positioning it as a credible and compelling alternative to traditional dairy.
Client Children First Canada is a national child advocacy organization dedicated to improving the lives of children and youth across the country. The Challenge In November 2025, a coalition led by Children First Canada sought urgent government action to regulate social media use among children. The challenge was to elevate the issue into the national spotlight, mobilize public support, and drive meaningful engagement from policymakers despite competing political priorities. The Work I developed and executed a high-impact advocacy and media strategy focused on: Coordinating a national press conference on Parliament Hill Supporting a Senate committee meeting to advance the issue at the federal level Facilitating one-on-one meetings with Members of Parliament across parties Launching a social media campaign using #countdownforkids to mobilize public support and drive digital engagement Aligning messaging across media, government, and public channels to maximize pressure and visibility The Impact The campaign generated immediate and sustained national attention: 729 media placements across Canada 100 social media posts within 24 hours using #countdownforkids Continued media coverage almost daily for two months following launch The Result The campaign successfully elevated the issue to a national priority, driving both public conversation and political action. Shortly after the press conference, the federal government signalled plans to ban social media use for children under 14 as an initial step toward improving online safety, demonstrating clear influence on policy direction.
Client The Canadian Council on Rehabilitation and Work (CCRW) is a national organization dedicated to supporting people with disabilities in finding and maintaining meaningful employment. The Challenge CCRW was preparing to host a national summit focused on workplace accessibility, while also launching a new job board dedicated exclusively to accessible employment opportunities. The challenge was to drive awareness and participation across Canada, ensuring both employers and job seekers in diverse regions engaged with the initiative. The Work I developed and executed a localized national media strategy focused on: Identifying a community-driven approach to maximize relevance across regions Sourcing employers and job seekers from cities nationwide to anchor local storytelling Crafting personalized media pitches tailored to each market Integrating city-specific statistics on disability and employment to strengthen local relevance Ensuring consistent messaging promoting both the summit and the accessible job board The Amplification The campaign achieved broad, nationwide visibility and engagement: 250+ media placements across every province in Canada 292+ million total audience reach Consistent inclusion of summit and job board sign-up information across all coverage The Result CCRW successfully launched its national summit and accessible job board with widespread awareness, driving engagement from both employers and job seekers while reinforcing its leadership in workplace accessibility across Canada.
Client [Redacted] is a globally trusted English proficiency test used by governments, employers, and thousands of universities worldwide. The organization required crisis communications support after media reports alleged that some international students were paying to fraudulently pass English language tests required for study in Canada. The Challenge News coverage risked damaging [Redacted]’ credibility and undermining trust among governments, institutions, and prospective students. The situation required immediate reputation management to clearly separate [Redacted] from fraudulent activity and reinforce its integrity as a trusted global testing system. The Work I developed and executed a strategic crisis communications plan focused on: Building a proactive reputation management framework Acknowledging the presence of “bad actors” operating independently in India Clearly distinguishing [Redacted] from fraudulent third parties Reinforcing [Redacted]’ credibility, governance, and global trust Positioning legitimate [Redacted] testing as a critical foundation for international student success in Canada Amplification Media coverage did not attribute blame to [Redacted] Reporting emphasized the importance of legitimate [Redacted] testing Brand credibility and institutional trust were preserved during a high-risk news cycle The Result [Redacted] successfully navigated a reputational threat without brand damage, maintaining its standing as a trusted global testing authority and reinforcing its role in supporting international student success in Canada.
