OUR WORK
Some of Our Clients
Recent Media Relations Successes
Recent Thought Leadership Campaigns
"PR for GR" Campaigns
Brand Narrative Examples
Recent "PR for GR" Campaigns
Client Hazelview Investments is a real estate investment firm that engaged with Amplify at the beginning of 2025 to significantly increase its media presence and share of voice after several years of underwhelming results with large international agencies. The Challenge Despite working with top global firms, Hazelview lacked consistent, high-impact media coverage and was not commanding its rightful position in conversations surrounding Canadian REITs and institutional real estate investing. The Work I developed and led an ongoing, integrated media and thought leadership strategy focused on: Proactive national media outreach Strategic commentary tied to market trends Executive thought leadership positioning Consistent relationship-building with top-tier financial and real estate journalists Sustained brand amplification within the Canadian REIT landscape Amplification Over 12 months, the strategy delivered measurable, market-leading results: 160 media placements 520+ million total unique media impressions Coverage secured in top-tier outlets including Bloomberg, BNN, Globe and Mail, Toronto Star, Toronto Life, Benefits Canada, Wealth Professional, Storeys, RENX, and more 125% increase in share of voice year-over-year The Result Hazelview re-emerged as a dominant voice in Canadian real estate investment, achieving sustained national visibility, stronger brand authority, and a significantly expanded media footprint.
Client TAS is a Toronto-based impact development company that uses real estate to deliver both purpose and profit. As a boutique developer, TAS faced a major challenge: low brand recognition in a crowded market. The Challenge Despite strong values and innovative projects, TAS lacked visibility among media, industry leaders, and the public which limited their ability to influence conversations around impact-driven real estate. The Work I designed and led a 12-month strategic communications plan focused on: Proactive and reactive media relations Thought leadership positioning Executive speaking opportunities Long-term brand amplification within the impact real estate space Amplification Over one year, the strategy delivered measurable, high-impact results: 110 media placements, including top-tier outlets such as CBC, Globe and Mail, National Post, Toronto Star, and more 28 million total unique media impressions Share of voice increased from 18% to 49% (among impact-focused real estate developers) 1,000% year-over-year increase in media coverage 25 speaking engagements secured for C-suite leadership The Result TAS transformed from a low-visibility developer into a recognized leader in impact real estate, with a strong media presence and a powerful platform to voice its mission.
Client TELUS Health is a leader in digital health technology in Canada. The company partnered with our team to communicate its latest innovations and strengthen its position in the rapidly evolving healthcare landscape. The Challenge TELUS Health, a digital health technology leader, expanded into new areas such as virtual care. It needed a coordinated communications strategy to clearly articulate its advancements, differentiate from competitors, and drive national visibility. The Work I collaborated closely with TELUS Health’s communications team to develop and execute a multi-channel communications strategy focused on: Strategic media relations surrounding major announcements National outreach tied to the company’s expansion into virtual care Executive speaking opportunities Integrated social media amplification Coordinated messaging across channels to maximize impact Amplication The campaign delivered strong national visibility and measurable digital growth: Multiple media placements across key Canadian outlets Coverage secured in top-tier outlets like The Globe and Mail, and Financial Post 3,000% spike in website traffic during the campaign period Increased awareness surrounding TELUS Health’s expansion into virtual care The Result TELUS Health successfully amplified its leadership in digital healthcare, generated significant national attention, and drove exceptional digital engagement during a pivotal growth phase.
Client Mark DeMontis is a leading accessibility strategist with over 15 years of experience advancing inclusion across industries. After losing his sight at 17, he went on to found Canadian Blind Hockey, creating opportunities for blind and partially sighted Canadians to play the sport at a national level. In 2024, Mark launched his consultancy to position accessibility not as compliance, but as a business driver, and sought to raise national awareness for his new venture. The Challenge While widely respected in advocacy circles, Mark needed to transition from nonprofit founder to nationally recognized accessibility strategist. The goal was to build a strong personal brand, elevate his authority in the corporate space, and position accessibility as a strategic advantage for organizations. The Work I developed and executed a comprehensive brand and media strategy focused on: Crafting a clear brand narrative positioning accessibility as business strategy Establishing Mark as a thought leader and industry expert Launching targeted national media campaigns Leveraging his NHL Community Leadership Award nomination to amplify visibility Building sustained media momentum around his consultancy launch Amplification Over 12 months, the strategy delivered exceptional national reach: 289 article placements 1.1 billion total audience reach (according to Meltwater) Recognition in the House of Commons, receiving a standing ovation from all parties The Result Mark successfully transitioned into a nationally recognized accessibility strategist, significantly expanding his platform and positioning accessibility as a core driver of business performance across Canada.
Client Danone is one of the world’s leading food and beverage companies and sought to strengthen its visibility and reputation within the Canadian market. Danone needed a strategy that would resonate authentically within the Canadian context. The Challenge While globally recognized, Danone faced a growing shift in Canadian consumer sentiment. Research showed that Canadians were prioritizing local brands over international companies and were increasingly skeptical of brands making promises without delivering meaningful action. The Work I partnered with Danone Canada to develop a bold, insight-driven external communications strategy focused on: Reframing the brand narrative for a Canadian audience Aligning messaging with evolving consumer expectations Moving from future-facing promises to present, tangible impact Building brand affinity through authenticity and local relevance The strategy centered on engaging Canadians in their reality, in their LOCAL, positioning Danone not as a distant global corporation, but as an active and accountable participant in Canadian communities. Amplification Established a differentiated narrative tailored specifically to Canadian audiences Strengthened brand positioning in a market increasingly favouring local authenticity Shifted perception from global brand to locally engaged partner The Result Danone Canada adopted the strategy as the cornerstone of its communications programs and continues to use it to guide external messaging, reputation-building, and brand engagement across the country.
Client [Redacted] is a globally trusted English proficiency test used by governments, employers, and thousands of universities worldwide. The organization required crisis communications support after media reports alleged that some international students were paying to fraudulently pass English language tests required for study in Canada. The Challenge News coverage risked damaging [Redacted]’ credibility and undermining trust among governments, institutions, and prospective students. The situation required immediate reputation management to clearly separate [Redacted] from fraudulent activity and reinforce its integrity as a trusted global testing system. The Work I developed and executed a strategic crisis communications plan focused on: Building a proactive reputation management framework Acknowledging the presence of “bad actors” operating independently in India Clearly distinguishing [Redacted] from fraudulent third parties Reinforcing [Redacted]’ credibility, governance, and global trust Positioning legitimate [Redacted] testing as a critical foundation for international student success in Canada Amplification Media coverage did not attribute blame to [Redacted] Reporting emphasized the importance of legitimate [Redacted] testing Brand credibility and institutional trust were preserved during a high-risk news cycle The Result [Redacted] successfully navigated a reputational threat without brand damage, maintaining its standing as a trusted global testing authority and reinforcing its role in supporting international student success in Canada.
